The Elche-based company Hawkers, renowned for its sunglasses, continues its upward trend in the market. After closing 2023 with a turnover of 55 million euros, the company plans to increase this figure to approximately 65 million euros in 2024.
Pedro Beneyto, CEO of Hawkers, has highlighted that in 2023 the company achieved a positive EBITDA and anticipates a continuous improvement in financial results, driven by the increase in turnover.
In line with its expansion strategy, Hawkers plans to open around 20 new stores during 2024, both in Spain and in international markets, especially in Mexico. Despite this growth in the physical sphere, online sales, including marketplaces, represent around 65% of total turnover.
In addition, the company is strengthening its commitment to sustainability, expanding its production in Spain and developing new, more environmentally friendly materials and packaging. At its facilities in Elche, where everything from design to part of production is carried out, the design team is working on new collections and products, including new sustainable packaging that is about to be launched.
With these initiatives, Hawkers seeks to consolidate its position in the market, combining economic growth with responsible and sustainable practices.
Continue reading (AlicantePlaza.es, in Spanish): Hawkers va hacia los 65 millones de facturación y acelera hacia a la sostenibilidad